TY  - BOOK
AU  - Enis Ben M
AU  - Mokwa Michael P
AU  - Cox Keith K
TI  - Marketing Classics: : A selection of influential Articles  
SN  - 0205159885
U1  - 658/ E M  21
PY  - 2001///
CY  - New Jersey
PB  - Prentice Hall inc
KW  - Marketing Programs
KW  - برامج تسويق
KW  - Marketing
KW  - تسويق
ER  -