Heath, Chip. <br/><br/>
Made to stick :  why some ideas survive and others die / 
Chip Heath & Dan Heath. 
 - 2008 Random House hardcover edition 
 - New York :  Random House,  2008. 
 - 323 p. ;  22 cm. 
<br/><br/> "Published in slightly different form in 2007"--T.p. verso. 
<br/><br/>Includes bibliographical references (p. [291]-308) and index. 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology<br/>Business<br/>Leadership<br/>Self Help<br/>ريادة اعمال
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Communication<br/>Entrepreneurship
<br/><br/><label>Subjects--Index Terms: </label>Contagion-Social psychology Context effects- Psychology 
<br/><br/><label>Dewey Class. No.: </label>302  / H M