TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Made to stick: why some ideas survive and others die 
SN  - 9780099505693
U1  - 302 21
PY  - 2008///
CY  - New York
PB  - Random House
KW  - qrmak
KW  - Social psychology
KW  - Business
KW  - Leadership
KW  - Self Help
KW  - ريادة اعمال
KW  - Communication
KW  - Entrepreneurship
KW  - Contagion-Social psychology
KW  - Context effects- Psychology
N1  - "Published in slightly different form in 2007"--T.p. verso; Includes bibliographical references (p. [291]-308) and index
ER  -